When Star Wars made it to theaters in 1977, I was 12. I went, got so bored I barely made it to the end of the movie. A few weeks before or after, a movie called "Close Encounters of the Third Kind" came out, and I loved it. It was a powerful story, far superior to Star Wars.
To this day, I don't get why, of those two movies, one became iconic and the other is barely remembered. I have never seen another Star Wars movie since, although I may sit down and watch them since my boys are about old enough to get into them. Hopefully, I'll find them more interesting than I did the first time.
I'm sure that Star Wars is more popular because of the effects, the use of music, the bad guy you love to hate, the light sabers, and the talking robots who seem human. Sadly, the thing that is missing from Star Wars is the human-ness.