Feeding the Flesh
Things like this are a slap in the face of the poor people of the world. God has blessed our nation abundantly so that we can share our excess with those who have less than us.
He gives us much more than we need, not for our comfort, but for His purposes. This truth is, to use a handy 4th of July phrase, self-evident. To celebrate our excess with contests where the winner eats 62 hot dogs is as sinful as anything Sodom and Gomorrah ever did.