Like many Americans, I was a fan of NBC's "This is Us" from the beginning, and I'm one of millions who are looking forward to the onset of the new season tonight. Why do I like this show? Well, I'm not normally a fan of trying to explain why I like something. Ask me why I like mustard and not mayonnaise, or why I like strawberries but not peaches, and I'm going to give you a blank stare. There is no verbal explanation why I like something. I just do. That said, I find it easy to name the many reasons why this show resonates with me. Sadly, NBC people responsible for marketing this show have missed all my reasons, and are putting a lot of undue focus on one thing: the show will make you cry. See here . And then there's this . Good grief. I have to say: the "grab a box of Kleenex" stuff is a bit of a turnoff. I'm not interested in watching a show because the marketers have convinced me that the scriptwriters can successfully manipul